At Josh Benjamin we use Curaplex, A very new and innovative product that allows blondes to be pushed even further with minimal damage. Curaplex can be added to any colour or chemical service giving your hair a huge dose of bonding reconstructors that strengthen the hair. This allows even the darkest blackest hair to be lightened not only safely but further then before and with minimal damage. It also can be used on tired,damaged or even fine hair that breaks easily to stop breakage in its tracks. No other previously made product on the market for hair has had this kind of new and unique technology. It comes in at a good time with a fast emerging trend for 2016 of Platinum blondes like Taylor Swift on the latest cover of Vogue magazine.